made from rubber polymers of racing tires
the newly born company, brutus, has recently burst into the world of fashion and design made in italy through a significant investment in energy, resources, and money. this investment is set to continue to the highest level through completing an ambitious project born from a simple intuition of the founding team: dyeing vegetable tanned leather with pigments more extreme than ever. the first innovative color they are announcing is the ‘donut sp’ (special production), made from rubber polymers obtained from the crumbling of racing tires used in major world competitions. their corporate mission is born from a deep passion for the world of motors and two wheels so this treatment best represents them.
all images courtesy of brutus
recycle and reuse
this new dye further strengthens the concept of reuse and recycling that is already inherent in vegetable-tanned leathers obtained from the food supply chain. they raise it to the nth degree by touching on paramount points on which public opinion is sensitive when dealing with the important macro-theme of pollution. synthetic rubber can thus take on a new form and a new existence.
brutus worked for months on research and development, carried out numerous tests, and created various types of sample garments. these immediately showed the positive characteristics of this new material such as the increased durability and resistance to abrasion, in the case of synthetic polymers, as well as an extremely pleasant feel due to the tactile particularity. to achieve this we have worked closely with great artisans and expert dyers, our partners in this wonderful innovative path.
alex innocent as brutus brand ambassador
to announce this release, brutus chose a friend and extreme personality in the world of motors, the rider alex innocenti, emblem of ducati pramac, and advocate of the wonderful reality of di.di (differently disabled), a new brutus brand ambassador. an athlete and paraplegic driver deployed by luca scassa’s puntomoto corse team in the european bridgestone iron cup championship, which includes events at the highest level in the principal national and european circuits, as well as an official di.di. instructor for anyone who wants to get closer to driving a motorcycle, despite any form of disability.
name: donut SP leather treatment
author site: federico rizzo
edited by: yasmina karam | designboom