Let the shoe dry for about five minutes, and then apply a thin layer of shoe conditioner by massaging little dabs into the leather in small, circular motions, using light to moderate pressure across the entire shoe. You can do this with either a cloth wrapped around your index and middle fingers, a dauber, or your bare index and middle fingers. Whichever method you go with, be sure to get the tongue of the shoe, as well. Wait around five minutes for the conditioner to dry and for the leather to absorb its nutrients.

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