First, Bieber started trying all the skin care she could get her hands on. “During the pandemic was the time that I was like, okay, this is the time to take a deep dive. I already knew what I liked. I was always interested in reading about skin-care ingredients, why they do what they do, efficacy, ” she explains. “I was trying everything, the most expensive stuff, the cheapest stuff, everything in between. I was really able to pin down what my favorite things were. That’s how I realized how much I love niacinamide . That ingredient was changing my skin, brightening, smoothing — I could see it for myself. What I realized is that most of the stuff that I was using, pretty much all the stuff that I was using, was not expensive. ”

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